About
“Behold is an inclusive beauty brand focused on rewriting industry standards by inspiring self-expression and unapologetic individuality. Offering cosmetic tattoo services, education, and mentorship we help guests and students break free of who they think they should be by shining a light on who they want to be.”
BRITTANY
FOUNDER, LEAD ARTIST,
& EDUCATOR
Location: Detroit + Lansing
Communication specialist, entrepreneur, and cosmetic tattoo artist, Brittany Waters, is a Detroit-based multidisciplinary creative, with more than 10 years experience.
She began her career working alongside small, mid, and Fortune 500 organizations to generate customer acquisition strategies, earning her nationally recognized academic and professional accolades.
Having bigger, less corporate goals - she switched gears, trained with several world renowned academies, and Behold was born. This time, the grit and work-ethic that contributed to building her reputation, quickly positioned her as an industry-leading artist and instructor.
From color theory and shaping to realism and technique, her expertise lies in customization, a skill that visibly sets her work apart.
She has a keen eye for design and passion for bringing innovative concepts to life, both attributes nourished by her meticulous nature. Pair them with the ability to facilitate meaningful connection, and an affinity for making a positive impact, and you have an artistic leader driven by change.
ALLY
Artist
Location: Lansing
Ally Guastella is a Lansing-based tattoo artist who specializes in fine lines and black and gray work.
Utilizing their eye for design and passion for aesthetics, they delved into cosmetic tattooing to expand their craft and experience.
An empath at heart, they pride themselves on creating a warm and welcoming environment, ensuring exceptional service and an overall experience for every guest, whether receiving a tattoo or brow treatment.